Rolu rewards marketplace

A play-and-reward marketplace that connected World ID, token collection, branded games, and rewards redemption.

Client: Consumer product team
Status: Production product
Verified product activity: 250K+ users · 201,637 peak daily transactions

01 / Constraint

The client problem

The client needed a more trustworthy way to distribute promotional rewards to real people instead of unverified accounts or automated traffic.

02 / Deployment

What we built

We shaped a simple loop in which people played, collected tokens, and redeemed rewards. World ID supplied proof of personhood; the product work turned that primitive into an experience people could understand and use.

03 / Evidence

What changed

Rolu's first product reached more than 250,000 users and recorded a peak of 201,637 token transactions in one day.

Usage and transaction figures are based on product analytics supplied for publication.

PUBLIC EVIDENCE / 05

Evidence from the work.

Dune dashboard chart showing Rolu transactions per day with a labeled peak of 201,637 — Dune dashboard snapshot supplied for publication. The labeled peak is 201,637 transactions in one day.

A 24-second product recording showing the play-and-reward interaction.

Cheetos-branded game creative. The creative is evidence of the product surface, not a statement about a direct client relationship.

Meta-branded game creative.

Nestlé-branded game creative.