World Network · Verified-human rewards

Rolu rewards marketplace

A play-and-reward marketplace that connected World ID, token collection, branded games, and rewards redemption.

Product team: Consumer product team
Product engagement: Production product
Verified product activity: 250K+ users · 201,637 peak daily transactions

Dune dashboard chart showing Rolu transactions per day with a labeled peak of 201,637 — Rolu token transactions per day. The Dune dashboard records a peak of 201,637; this measures activity, not unique users.

A 24-second product recording showing the play-and-reward interaction.

The problem

The client needed a more trustworthy way to distribute promotional rewards to real people instead of unverified accounts or automated traffic.

What we built

We shaped a simple loop in which people played, collected tokens, and redeemed rewards. World ID supplied proof of personhood; the product work turned that primitive into an experience people could understand and use.

What changed

Rolu's first product reached more than 250,000 users and recorded a peak of 201,637 token transactions in one day.

User totals come from product analytics. The Dune dashboard records the daily transaction peak; transactions are not a count of unique users.

Product surfaces

Cheetos game creative. The brand creatives shown here do not imply direct client relationships with the featured brands.

Meta-branded game creative.

Nestlé-branded game creative.

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