The problem
Conventional social feeds give people little reliable information about whether an account represents a unique human or an automated identity.
← All case studies
World ID · Verified-human social
Orbit
A social product that made proof of personhood visible without requiring people to expose their real-world identity.
- Product team
- Social product team
- Product design · Project summary
- World ID social experience
- Product focus
- Human verification in a social feed
The work
We designed a social network inspired by familiar timeline products while making proof of personhood a first-class part of the experience.
What changed
The design integrated human-verification states into a familiar social feed, giving people a way to recognise verified accounts while keeping real-world identities private.
Next case studyMETIS↗